impressions,” according to the blog post. “But, this semi-duplicate product still proves meaningful for Levi’s.”
Indeed, Dillinger told Fast Company that the experimentation doesn’t mean the company will soon be selling 3D-printed jackets, but only that it shows Levi’s brand designers are beginning to think more contemporary and cost-efficient ways to design the company’s clothing.
“It challenges us, and our design team, to think about design differently, and to think about design strategies to accommodate an uncertain future,” Dillinger said in the Fast Company article.
Elizabeth Montalbano is a freelance writer who has written about technology and culture for more than 15 years. She has lived and worked as a professional journalist in Phoenix, San Francisco and New York City. She currently resides in a village on the southwest coast of Portugal.