get the rare one, and that’s what we’re looking for,” Thurman said. “We’re want the one that’s got a different angle on how to help the golfer play better.”
Wilson Sporting Goods has a history of being open to outside ideas. During the 1990s, the company notably took a leap of faith on an outside concept for a tennis racket that offered better weight distribution characteristics, Thurman said. “For his proof of concept, the guy took a lawn chair apart, fashioned it into a hairpin design, drilled wiring holes, put a grip on it, and sent it in,” Thurman recalled. “We turned that lawn chair into a racket called The Hammer, and it became one of our most successful products.” .
This year, the company expects more entries for Driver vs. Driver 2 , in part thanks to the success of last year’s winner. It’s telling interested designers to submit a short video of their concept along with a brief synopsis of their background here. Deadline for entries is Sunday, June 4 th at 11:59 p.m.
The key is to have the kernel of a concept that can be developed, Thurman said. “We need them to have a great idea on how a driver should be designed,” he told us. “And we’re going to help them achieve that.”
Senior technical editor Chuck Murray has been writing about technology for 33 years. He joined Design News in 1987, and has covered electronics, automation, fluid power, and autos.