range, we will not have a true tipping point," Laslau told us.
The bottom line is that consumers shouldn't expect cars like the Model 3 to revolutionize the industry by 2020. Much remains to be done, he said. "The Model 3 is an exceptional product, and no one has done more than Tesla to drive down the costs of the technology. But the risk is that people will look at it and expect the auto industry to change overnight. And that's not going to happen."
Senior technical editor Chuck Murray has been writing about technology for 32 years. He joined Design News in 1987, and has covered electronics, automation, fluid power, and autos.