Don’t Miss These 8 ESC Minneapolis Events

From AI to in-depth tutorials to trivia game prizes, don't miss these educational and fun ESC Minneapolis sessions and events.

Quick, name three things Minneapolis is known for!

You may have immediately thought of cold weather, perhaps Prince came to the minds of music fans out there, and you may or may not have thought of embedded systems design -- but you should.

Between major companies like Stratasys headquartering in the Minneapolis – St. Paul area and work being done by schools like the University of Minnesota, the region has become a hotbed for embedded systems design and engineering.

For that reason, the Embedded Systems Conference (ESC) , an event managed by Design News ’ parent company UBM, expanded to the area to complement its San Jose and Boston events. ESC has been held in Minneapolis since 2015 and will return November 8-9, 2017 , to the Minneapolis Convention Center.

This year ESC will host four educational tracks, expanding its traditional Embedded Hardware Design & Verification, Embedded Software Design & Verification, and Connected Devices & IoT trio of tracks to add Advanced Technologies, a new-in-2017 track focused on innovations like autonomous vehicles and artificial intelligence.

Below we’ve highlighted eight can’t-miss events that embedded designers and engineers should plan to attend.


1. Priming Your Own Brain

Whether you're designing a circuit, debugging a SerDes, or painting a lily pad, you call on your innovative powers every day. In this Wednesday, November 8, keynote presentation , best-selling author and renowned physicist and engineer Ransom Stephens will examine the neural processes that percolate insights into consciousness: the physics of lateral thought, the power of perspective, the value of novelty, and how your brain selects and rejects ideas before you're even aware of them. Methods for fine-tuning the balance of stress and confidence, concentration and distraction that prime our brains to innovate our way to solutions of the challenges that we each face, as well as those that we face together, will also be discussed, as will the neuroaesthetics of what makes products and discoveries good, bad, and valuable.

Ransom will also be signing his latest book, "The Left Brain Speaks, The Right Brain Laughs ," following the keynote. We’ll have 50 copies of books to give away after the keynote on a first-come, first-serve basis.


2. What’s the Future of AI?

After you’ve heard from Ransom on expanding your own thinking and intelligence, check out the Thursday keynote from Maria Gini, a Distinguished Professor Computer Science and Engineering at the University of Minnesota, who will discuss artificial intelligence.

AI has made incredible progress in the last few years and is reaching the point where it has the potential to impact society in major ways. In the future intelligent systems and robots will become part of our daily lives, helping us with routine tasks, handling dangerous jobs, and keeping us company. But they could also become capable of making decisions that violate our ethical principles, take control of our lives, and disrupt society.

This talk will explore the state of the art in intelligent systems and discuss future developments and open challenges. Maria will also have a small robot on stage, interacting to

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