That’s why the old line auto industry has developed a kind of collective twitch when it comes to public relations. They know they’re deep in the game, but they’re afraid you don’t. So they want you to see the partnerships, investments and acquisitions. They want you to know, we’re not behind. It’s why so many of the Tier One auto suppliers are now showing up at the Consumer Electronics Show in Las Vegas in January. It’s their way of informing the electronics media, the technological cognoscenti, hey, we’re relevant .
Clearly, it’s a case of perception versus reality. And perception is winning.
The irony is that the Silicon Valley still has a lot to learn about autos. Yes, they understand robotics, semiconductors, and software, but the auto industry is more than that. It’s about safety, reliability, and service. The stakes are different. Kludgy phones generally don’t kill their owners.
Still, Wall Street’s scoreboard tells a different story. So automakers want us all to understand … they’re high-tech, too. “They don’t want to be seen as being behind,” Abuelsamid said. “But in reality, they’re not behind.”