Also, fast-charge is coming; lower cost is coming.
But “coming” doesn’t cut it for now. A large percentage of mainstream car buyers still have their exceptional needs. Gasoline has bequeathed long range and fast, simple refills to them. And they aren’t going to let anyone pry those features out of their fingers until they’re given a financial reason to let go.
That will happen someday. Maybe, as Volkswagen has said, it will begin in 2030.
Not now, though. You can’t ask consumers to give up a feature they already have, and then tell them they have to pay more for it.
Unless, of course, you want to lose money.
Senior technical editor Chuck Murray has been writing about technology for 33 years. He joined Design News in 1987, and has covered electronics, automation, fluid power, and autos.