to get automakers and suppliers to tone down the rhetoric. And to understand why, we need to look no further than the stock market success of Tesla, Inc. It’s said that a share of Tesla’s stock now is now valued at about $500,000 for each car it sells, whereas GM’s is about $5,000 per car sold. That alone should tell us why automakers are making grandiose predictions. The future pays.
The unfortunate truth is that our best view of autonomous technology probably won’t come from public pronouncements, but from stories like the one in The Wall Street Journal . There, we can learn what engineers think.
The irony is that, right now, it’s the non-techies who are evaluating this high-tech situation correctly. “In general, the average person is kind of suspicious of technology, and that’s what we’re seeing,” Cole told us. “But the real experts – they’re not comfortable with it either. That should tell us that extreme caution is required here.”
Senior technical editor Chuck Murray has been writing about technology for 33 years. He joined Design News in 1987, and has covered electronics, automation, fluid power, and auto.
Code Quality Is Key to Securing the Connected Car
Join Jay Thomas, director of field engineering for LDRA, as he discusses the vulnerabilities of connected automobiles at the upcoming ARM TechCon , Oct. 24-26, 2017 in Santa Clara, CA. Thomas will describe recent hacks, and then walk audiences through the tools and techniques that can be used to protect future vehicles in a technical session, titled “ Code Quality Is Key to Securing the Connected Car .” Register here for the event, hosted by Design News ’ parent company UBM.